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This article is looking to answer what exactly is the metaverse and what could define the age of metaverse, and has the age of metaverse already dawned? We are also taking a look into possible Kafkaesque world in which corporate overlords (Meta.com et all) control how we conduct ourselves.
To get started I want to give you the definition of the word metaverse, and by its narrow definition we conclude it means a virtual-reality space, or in other words, a virtual universe. I know I'm taking a risk of using this word that might not be relevant in a couple of months' or years' time. However the concepts, and thinking, is timeless no matter how you view them.
For the purpose of this article, we are envisioning the metaverse definition is extended to include all online communities, enabled by the internet and augmented with any types of extended reality, or their communities within.
This posting will assess what the metaverse is, where are we now, what it could look like in the future and what possibilities the 'Age of metaverse' may present.
This article is not about the immediately recognizable parts of the metaverse like consumer app's such as Instagram, TikTok, Facebook and all.
Instead, I want to take a look into the world of business and what the metaverse looks like from this context. Throughout this article, I focus on the current trends, economic opportunities of the metaverse, how to conduct business and how to interact within.
We have all seen it many times how information gets lost between Slack, email, and other collaboration tools we use daily basis. It's frustrating, wasteful, and in the worst case, causes issues to our clients. This is highlighted further when studies reveal that 89% of people believe effective collaboration is extremely important, and meanwhile 8 out of 10 people rate their own business' communication as an average, or poor. (Communication Statistics by Project.co)
When we consider the big picture of 'the purpose of a work calendar' we realize that calendar functionality hasn't developed since the world moved from physical paper calendars to a digital world with Microsoft Outlook or Google Calendar at the forefront.
This transition enabled 'shared and transparent' meeting management across organisations globally, making us more connected. However the question remains, why has there been no new innovations in the last 20 years ago? We cannot pinpoint any ground breaking additions to the calendars themselves.
Where we have experienced developments are from companies like Calendly and Hubspot whereby scheduling assistants can be integrated into email, websites, chat bots and other communication tools.
Slack's internal share of public channel messaging is a whopping 70 per cent. I don't recall seeing a company with this high level of communication transparency. Usually, when I join a company as a leader I find the public channel messaging hovers anywhere between 10-30% of the total messaging volume. Could it be one of the reasons so many of us set the wrong Slack transparency culture across the startups is that Slack channel statistics is a mere afterthought for them? This becomes a huge hurdle as teams grow and taking corrective action is near impossible with the statistics slack provides out-of-the-box.
My startup's mission is to remove communication barriers and break down information silos. I wanted to share my experiences (and horror stories) of why I believe the problem of collaboration is what makes or breaks a business. I've been lucky to have had four distinct leadership roles in fast-growing startups, all of which made it evident that leadership issues are usually not market, process, or technological in nature. I'll elaborate.
We are proud to announce the launch of our beta program! This program is tailored for teams, who are ready to make their inter-team collaboration more transparent and open by allowing information to flow freely. So you have to have the guts to see how the sausage is made.