Whether implicit or explicit, every startup has a culture and your startup culture is more important than you might first imagine. We meet founders and entrepreneurs every day who only become more determined about their startup culture after they have achieved some success in the market.
However, that determination and focus on your startup culture should be an integral part of your startup journey from day 1, why? Your startup culture can help define many critical success factors as you grow such as talent acquisition, talent retention, employee engagement and competitive advantage.
Don’t worry if you are struggling to think about what your startup culture actually is, unlike your product, platform, sales or profits - your startup culture isn’t something that can be easily quantified or defined and it’s hard to write down every aspect and perspective of your startup culture. But, nothing is lost, and we have written this article specifically to give you startup culture ideas, and how to create an innovative and collaborative team culture of communication.
So let's kick off by taking a look at the basics of how to build a startup culture, some elements to focus on and some startup culture misconceptions to avoid: