ACCELERATE BUSINESS PERFORMANCE WITH PRODUCTIVITY ANALYTICS

Flowtrace is built for leadership teams, managers, and employees who want to improve meeting culture without creating a culture of individual monitoring.

Flowtrace helps organizations understand how meetings affect productivity, focus time, collaboration, and team alignment. It is especially useful for companies that want to reduce meeting overload, improve calendar habits, and create healthier ways of working across teams.

Leadership teams
Get organization-level visibility into meeting culture, focus time, collaboration patterns, meeting costs, information flow, and team alignment. Flowtrace helps leaders identify where time is being lost and where better meeting practices can improve execution.

Managers
Understand how your team spends time, how meeting habits affect focus, and how your team collaborates with other teams. Managers can use Flowtrace to spot overload, bottlenecks, handover issues, and recurring patterns that make work harder than it needs to be.

Employees
Employees benefit from clearer meeting expectations, better scheduling habits, protected focus time, and private personal insights where enabled. Flowtrace is designed to support employees, not monitor them.

People and operations teams
Use meeting analytics, employee feedback, and meeting culture benchmarks to guide policy, improve collaboration norms, and support better ways of working across the organization.

Flowtrace focuses on team-level and organizational insights rather than individual surveillance. This helps companies improve productivity while maintaining trust, privacy, and psychological safety.

Flowtrace works for teams of many sizes, from smaller companies that want early visibility into meeting habits to larger organizations looking to standardize meeting culture across departments.

We often see our clients achieving quick wins in their first weeks of Flowtrace usage. Some long standing cultural changes can take months to rally everyone from the team behind the common goals. This is dependent on the starting situation of your company culture.

Yes. Flowtrace is designed with privacy, security, and enterprise data protection as core principles.

Flowtrace uses a metadata-first approach wherever possible. We do not read email content, meeting content, private chat messages, or the contents of documents. Instead, Flowtrace analyses collaboration metadata, such as calendar events, meeting patterns, participation signals, and other intentional collaboration activity, to generate meeting culture and productivity insights. This reduces unnecessary data exposure while still allowing organizations to understand how work happens. Flowtrace’s public privacy guidance states that, wherever possible, it analyses metadata rather than work content and does not store the contents of private communication.

Flowtrace does not analyse what is being said in meetings. Unlike many meeting tools, Flowtrace does not need to record, transcribe, summarize, or interpret meeting conversations to generate insights.

Flowtrace also supports GDPR-aligned processing through a published Data Processing Agreement. The DPA confirms that the customer acts as Controller and Flowtrace acts as Processor, and that Flowtrace processes personal data only as necessary to provide the services and in accordance with the customer’s written instructions. It also covers UK GDPR, EU GDPR, DPA 2018, SCCs, and the UK Addendum for relevant international transfers.

From a security architecture perspective, Flowtrace production infrastructure is hosted in AWS in Ireland, with TLS 1.2+/1.3 encryption in transit and AES-256 encryption at rest. Access controls include SSO through Google, Microsoft, or Slack, MFA governed by the customer’s identity provider, quarterly access reviews, and least-privilege IAM roles.

Flowtrace also operates a documented security framework covering secure development, logging, monitoring, incident response, business continuity, and vendor management. This includes SAST and dependency scanning, centralized AWS CloudWatch logging, AWS Inspector, GuardDuty and Security Hub review, a four-stage incident response process, defined RPO/RTO targets, and published sub-processor controls.

Flowtrace’s controls map to ISO 27001:2022 Annex A and SOC 2 Security, Availability, and Confidentiality principles. Detailed security documentation, audit roadmap information, and supporting materials can be shared with customers under NDA where required.

You can read more about our commitment to data security from here.

We do our best work when we have time to focus on the topic in hand. It takes up to an hour to get into a flow state of mind where we are fully immersed into the subject and detail of it.

Delivering valuable work output is one side of the coin. The deliverable needs to be aligned with other teams, timelines, and needs of clients. This is why we track the time of internal, and external collaboration across your teams.

Creating a company culture where deep-work is balanced with collaboration produces the best business results.

The need for deep-work time and collaboration differs between the teams. We provide you insights team by team basis so you can choose the right path for your teams.

We might feel productive when we juggle multiple things at a time but this is just an illusion. Time and time after again its proven that multi-tasking is harmful habit for productivity and multitasking metric is something you can use to guide your team's behavior.

Out-of-hours collaboration is single biggest reason why people start to feel burnt out. Occassional project deadline should never become the norm as you will rack up costs with mistakes, missed deadlines, remedial work, and staff attrition.

Finding the source of poorly planned days with team benchmarking unleashes the productivity of your company.

YOUR EMPLOYEES GAIN ACCESS TO THEIR OWN ANALYTICS SO THEY CAN OPTIMIZE THE WAY THEY PREFER TO WORK.

We provide every employee in-depth analytics about their work day and how they utilize their time.

The employee level view is 100% private to each individual and accessed using our Slack integration.

These details are not available to anyone else, and are designed to give a factual view to each individual employee.

You can empower your team members to take control of positive productivity factors such as focus-time and cross-team collaboration, whilst reducing negative impacts on employee well-being and employee efficiency like multi-tasking and out-of-hours collaboration.