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How To Build A Strong Remote Team Culture

Remote work was already increasing year on year before the pandemic, and it is now estimated that nearly 20% of the global workforce work remotely on a full time basis. The pandemic shifted our work paradigm tremendously and quickly, even companies who didn’t believe in any benefits of remote working had no choice but to embrace remote working. So how do you collaborate effectively as a remote team and how do you build a strong remote team culture?

For many organizations, having to adjust so quickly to a different way of working presented new opportunities and provided a silver lining during difficult and unprecedented times.

  • Many organizations discovered that remote working wasn’t scary.
  • Many organizations discovered that remote working increased productivity.
  • Many organizations discovered that although remote team communication can present challenges, it isn’t a blocker to success.

Whether you’re an employer thinking about maintaining a remote working strategy, whether you are considering remote team communication as part of a hybrid working model or whether you are a team manager with a remote team, there’s a lot you can learn about how to create a strong remote team culture. In this article we will explore remote team communication strategies and share 7 tips on how to improve remote team culture.

Recent Remote team culture statistics

Let’s first take a look at some recent remote work statistics…

16% of companies globally are fully-remote (Owl Labs)

Although this is still a relatively low number, more organizations are starting and growing their businesses quickly even though they don't have a physical HQ.

Since 2009, the number of people who work from home has risen by 159% (Global Workplace Analytics)

More employees than ever before want choice and flexibility about how and where they work. With advancements in technology, work from anywhere is now a global reality.

77% of remote workers say they’re more productive when they’re working from home (CoSo Cloud)

There has always been a lack of trust between employers and remote workers, but the pandemic highlighted the wheels of business can keep turning, with many employees increasing productivity even when working remotely.

85% of managers believe that having remote workers will become the new normal for many teams (TECLA)

6 in 7 mangers now believe that hybrid teams of remote and in-office employees will be the new norm.

The three biggest challenges associated with remote work are unplugging after work (22%), loneliness (19%) and communication (17%) (Buffer)

Working remotely isn’t all roses and for many people, the biggest challenge is being able to unplug from work once their working hours are over.

Apart from that, the loneliness and the hindered communication and collaboration that come with not working alongside fellow coworkers are two other problems many remote workers struggle with.

When you combine these stats with our recent exploration of The Great Resignation, it becomes clear that remote working continues to rise, more employees are motivated by remote work, but effective communication of remote teams remains a big challenge.

Communicating synchronously or asynchronously?

You have probably hear people talking about sync and async communication, processes, and way of working. Before we share our 7 tips for a strong remote team collaboration culture, it is worth reiterating what the role of Synchronous communication and Asynchronous communication means.

Synchronous communication which refers to communication among multiple parties in real time (with immediate responses, similar to live conversation)

Asynchronous communication which is non-real-time communication, with intermittent responses.

For any organization with remote working it’s important to find the right balance between the two.

synchronous meeting

7 ways to make remote team communication effective and part of your culture

Good communication is the vital component of how teams work together and collaborate, communication influences our cross functional and strategy alignment, communication defines our engagement to an organizations purpose. 

With so many nuances of good communication it is no wonder that remote team communication remains a complex challenge for many organisations.

We have spoken at length to company founders, CEOs, COOs, CTOs and team managers throughout the pandemic and have distilled their remote team communication challenges, insights and tips.

Communicate your processes clearly

When remote working is important that everyone is on the same page. A clear documented process can help guide your team, and set clear objectives by which KPIs are measured.

When processes and expectations are well documented it removes subjectivity for measuring remote team performance, communication becomes more effective, employees feels trusted and engaged which in turn has a positive effect on productivity.

Remote team collaboration tools

In the same that remote working is increasing, so is the choice available for collaboration tools. Slack, Google, Microsoft Teams, Miro, Notion, Jira, Zoom, Trello – choosing the right tool for the right type of communication is important.

As you grow the need for a centralized owner of communication and collaboration tools increases, by having a tool owner combined with a clearly processes and communication expectations, everyone can easily understand which tool should be used in any given situation.

This approach can also reduce the risks of individuals or teams sourcing their own tools, which in turn will significantly reduce the risks associated to information and organizational silos. You can also learn more about our solution to remote tteam collaboration culture.


Empower deep work time

In short, focus time is uninterrupted time that allows the individual to use most or all of their potential on a highly demanding task. It’s a skill that allows you to quickly master complicated information and produce better results in less time.

Dis-organised employees average about one hour of deep work a day while pros can do four hours, so aiming for two to three hours of deep work per day is a good place to be.


However, it's not as easy to achieve if your workday is full of distractions and unproductive meetings.


This is where finding the right balance between synchronous communication and asynchronous communication can play a pivotal role in your remote team working culture.



Reduce virtual meeting frustrations

We all attend meetings which should have been an email or Slack thread. Unproductive meetings when working remotely not only causes frustrations for participants, it can also cause burn-out and disengagement.

Before scheduling a meeting with a remote team, be clear about the purpose and objectives. At the beginning of a call, the organizer should reiterate what the purpose, objectives and desired outcomes of the meeting are.

At the end of the call this should be wrapped up again, with all participants agreeing that the meeting purpose, objectives and outcomes have been achieved. It may sound obvious but a simple meeting structure really does work.

The reason every company should implement this is, there is a direct correlation between meeting productivity and project deadlines being achieved consistently.

Remote Team Meeting image

No one likes being micromanaged

It is challenging to control remote teams when you can't go up to others to see what they are doing. Many individuals attempt to contact team members numerous times a day to monitor their success.

Although using it for urgent activities can be okay, it's not a smart idea. Your staff members, particularly though they operate remotely, are responsible people and should be trusted.

A significant aspect of successful remote work is to encourage members of the team not to bombard them with calls and emails regarding their task.

It's important to make the members of your team feel trusted and needed. Using resources to communicate and chart development, but with noisy instruments and so many calls, avoid the urge of staring over their shoulder.

Feedback really does matter

A vital component of a good remote working communication strategy is to encourage employees’ feedback and thus actively shaping the work they engage with. Secondly, it is important when feedback is given, is to act upon it and keep everyone in the loop as things evolve. 

It’s not always about projects and tasks

To help facilitate a strong remote working culture, every company with remote employees should provide channels for staff to have non-work related conversations.

This may be counter-intuitive, but by creating these channels (like a Slack channel for birthdays, celebrations or virtual pizza nights, etc.), we have found that people feel more comfortable around each other.

It can create a strong bond between remote teams, the net effect will be communication and collaboration becomes much smoother.

What more can you do to improve remote team culture

Understanding how your remote teams communicate, collaborate and how work gets done in your company, will significantly improve remote team productivity.

Flowtrace offers the best remote company business analytics through integrations with tools like Slack, Google, Jira, GitHub and Zoom.

If you would like to discover more about how we can help enhance your remote team culture, schedule a demo of our platform or create an account below.