Add Meeting Cost to Google Calendar Meeting Cost from Flowtrace

Flowtrace Meeting Analytics: 'Meeting Costs for Google Calendar', a Chrome extension tackling 'meeting overload' as seen @ Shopify who cut 12'000 meetings.

As our workplaces have grown increasingly interconnected, so too have our calendars become densely populated with a myriad of meetings. While these gatherings are crucial for facilitating collaboration and decision-making, they can often be a double-edged sword. The unfortunate reality is that not all meetings are created equal, and too many can sap the life out of a company's productivity, contributing to a silent efficiency killer we know as 'meeting overload'.

Half of our meetings should not exist, according to Time Wasting at work by Atlassian:

47% of responded said meetings as biggest time-waster in the office
$37 billion is spent in unnecessary meetings in US alone
50% of meetings are considered as "time wasted"

That's where Flowtrace steps in. Recognizing the need for greater meeting efficiency, we have developed a solution to tackle this ubiquitous issue head-on.

We are excited to introduce our newest addition: 'Meeting Costs for Google Calendar™' extension. You might have seen such estimates at Shopify recently in social or traditional media. This innovative tool brings a level of visibility to meeting costs like never before, providing insights and metrics that empower businesses to better manage their time and resources.

Flowtrace Meeting Costs for Google Calendar: ExampleFlowtrace Meeting Costs for Google Calendar™: Example

'Meeting Costs for Google Calendar™' is more than just an extension—it's a catalyst for a more productive and efficient work culture. As part of our comprehensive suite of 'Meeting Analytics' tools, this extension is a strategic step toward our mission of "Making modern work visible."


Understanding Meeting Costs

Meetings are a fundamental part of our working lives. They provide the platform for idea exchange, decision-making, and fostering a collaborative environment. Yet, each meeting comes with an inherent cost. Despite this, 'meeting costs' are seldom considered or understood in depth by many organizations, not to talk about its employees. But why are these costs so crucial to understand?

When we refer to 'meeting costs', we're talking about more than just the direct monetary expense. Yes, every hour spent in a meeting is an hour of salary for each participant, but the real cost runs deeper. Meeting costs also encapsulate the opportunity cost - the time employees could have spent on other tasks or projects that might have contributed more significantly to the organization's bottom line.

As quoted earlier, recent study by Atlassian revealed some sobering statistics that bring the issue of meeting costs into stark relief. They found that a staggering 50% of meetings were considered "time wasted." Furthermore, the average employee spends 31 hours in unproductive meetings each month. That’s almost an entire work week, every month, spent in meetings that are not providing value.

These figures highlight an uncomfortable truth - unchecked and unproductive meetings can eat into a company's resources, severely hampering productivity and employee morale. Unnecessary meetings are not just an inconvenience; they have tangible, significant implications for a company's profitability and efficiency.

The good news? There's a solution. Flowtrace's new Chrome extension, 'Meeting Costs for Google Calendar™', is designed to make these 'invisible' costs visible. It helps businesses quantify the financial implications of meetings, making it an invaluable tool in the quest for greater efficiency and productivity.

Click to install the Meeting Cost for Google Calendar

The Problem of Too Many Meetings

In the world of business, too much of a good thing can quickly become a liability. This concept rings true for meetings. Intended to drive productivity and innovation, meetings can often veer off track, resulting in what we now refer to as 'meeting overload.'

Meeting overload occurs when the frequency and duration of meetings exceed their necessity or usefulness. It's the phenomenon that leads to the 'meeting about a meeting,' the extended discussions that could have been succinct emails, or the 'just because' meetings that lack a clear purpose or agenda.

As we've seen in the previous chapter, the impact of meeting overload is far from insignificant. HBR study on managers found that meetings are the number one blocker on completing the real work, with 63% of respondents identifying them as such. This sobering statistic highlights the urgent need for businesses to rethink their approach to meetings.

What exacerbates this problem is the lack of visibility into meeting costs. Without a tangible way to estimate and visualize the real impact of meetings on productivity and resources, it's easy for organizations to fall into the trap of scheduling more meetings than necessary.

Flowtrace Meeting Overview: Meeting Investment and Cost Analysis

Flowtrace Meeting Overview: Meeting Investment and Cost Analysis

Meeting overload isn't just an issue; it's an epidemic. But how can we remedy this? Enter 'Meeting Costs for Google Calendar™', Flowtrace's innovative solution to the meeting overload problem. By providing a clear estimate of meeting costs directly in your calendar, this tool puts control back into the hands of teams and organizations.

In the chapters that follow, we'll delve deeper into the extension, exploring its features, benefits, and how it can play a pivotal role in helping your business combat meeting overload.

Meeting Costs for Google Calendar™: Making Your Meetings Count

Knowledge is power, and in the context of managing meetings, understanding their real cost is a powerful tool. That's where our new Chrome extension, 'Meeting Costs for Google Calendar™', comes into play. Designed to bring the concept of 'meeting costs' to life, this innovative solution is your ally in the quest for a more productive work environment.

Meeting cost estimate is a tool that quantifies the cost of each meeting directly in your calendar. It takes into account the number of attendees, the length of the meeting, and the average salary of the participants. The result? A real-time estimate of how much each meeting costs your organization.

Google Chrome Web Store - Corporate Friendly 1280x800

But it doesn't stop at just providing a cost estimate. The extension goes beyond the dollars and cents, giving your team a clear understanding of the value of their time. When you can visualize the cost of a meeting in real time, it shifts the perspective from an abstract concept to a concrete number. This awareness can inspire your team to be more mindful when scheduling meetings, encouraging efficiency and promoting a culture of respect for everyone's time.

In addition to these benefits, 'Meeting Costs for Google Calendar™' is easy to install and can be set up on an individual basis or team-wide by a Google Workspace™ administrator. Its seamless integration with Google Calendar means no added complexity or learning curve, making it an accessible solution for businesses of all sizes.

Install Meeting Cost for Google Calendar from Chrome Web Store

The essence of 'Meeting Costs for Google Calendar™' lies in its simplicity. It is a straightforward tool designed to help organizations tackle a complex issue – the cost of unproductive meetings. By providing visibility into these costs, this tool lays the groundwork for a mindful, efficient, and cost-effective meeting culture.

Case Shopify: How Awareness Transforms Meeting Culture

Often, the most compelling argument for a new tool or approach is the success it has brought to others. One such success story belongs to Shopify, a company now known for its innovative, efficient meeting culture.

Harley Finkelstein - Shopify President:

Shopify faced the challenge of meeting overload head-on and took significant steps to streamline its processes, a move that led to the reduction of 12,000 recurring meetings. By driving awareness around the time and financial implications of meetings, and introducing no-meeting policies they fostered a more intentional and productive meeting culture within their organization.

Imagine applying the same level of visibility and control to your own company's meeting habits. What might that look like? 

The awareness generated by Flowtrace is not just a one-off realization. It fosters a long-lasting shift in mindset that permeates through your organization's meeting culture. Teams start to question the need for each meeting, the number of attendees, and the scheduled duration. This critical thinking encourages the scheduling of only necessary meetings, where agendas are clear and goals are defined.

After all, meetings are an investment. And like any other investment, they should deliver a worthwhile return.

Implementing Meeting Costs for Google Calendar™

Integrating the 'Meeting Costs for Google Calendar™' extension into your daily workflow is a straightforward process, designed with user convenience in mind.

To install the extension, simply visit the Google Chrome Web Store, find 'Meeting Costs for Google Calendar™' and click 'Add to Chrome.' Follow the prompts, and in just a few clicks, the extension will be ready for use. This process can be completed individually by each team member or implemented company-wide by a Google Workspace administrator. Here's a guide how to install Meeting Cost for Google for your whole team.

Once installed, the extension seamlessly integrates with your Google Calendar™. You should login to your Google Workspace account to get the customized estimates for your organization. It doesn't require any complex setup or extensive learning curve. The extension works quietly in the background, providing real-time cost estimates for your scheduled meetings, encouraging efficiency, and promoting a culture of time respect.


The benefits of using the 'Meeting Costs for Google Calendar™' extension go beyond just monetary savings. It contributes to a shift in meeting culture, instilling an awareness and respect for the value of time, fostering a more focused and intentional approach to scheduling meetings.

Meeting Costs for Google Calendar™: Part of a Complete Meeting Analytics Solution

At Flowtrace, we believe in holistic solutions. Our 'Meeting Costs for Google Calendar™' extension is just one piece of the puzzle in our larger suite of meeting analytics tools.

Along with this Chrome extension, Flowtrace offers a Leadership App and an Employee App, each designed to provide personalized metrics, insights, and recommendations to make work better. These apps analyze workplace calendars, meetings, and productivity tools, creating a comprehensive view of your company's workday.

Google Workspace Marketplace Images - Meeting heatmap

The extension complements these apps perfectly, serving as a vital component of our complete meeting analytics solution. It helps provide an accurate "meeting cost estimate", offering visibility into the financial implications of each meeting and ultimately driving better meeting habits.

In conclusion, the 'Meeting Costs for Google Calendar' extension is more than just a tool; it's a mindset shift. It's a step towards a culture where meetings are valued and optimized - not just for their intended outcomes, but also for the time and resources they entail.

Embracing Less Meetings

As our workplaces continue to evolve, so too must our approaches to managing time and resources. Today, we stand at the precipice of a new era in meeting culture—an era where visibility, awareness, and efficiency take center stage.

This shift is crucial in our quest to combat the meeting overload epidemic. To drive this transformation, tools like Flowtrace Meeting Analytics are no longer a luxury, but a necessity. By providing tangible estimates of meeting costs, we can cultivate a mindset of intentional scheduling, a practice that values not only our time but also our collective productivity.

The issue of meeting costs is much more than a financial consideration. It is about respecting the time and effort of every team member. It's about understanding that each meeting should be as productive, as relevant, and as succinct as possible. It's about realizing that every minute counts and every meeting matters.


Meetings are investments, and it's time we made them count. As we continue to navigate the complexities of modern work, let's carry this principle with us: making meetings worthwhile isn't just good business, it's the right thing to do.

With the right tools and mindset, we can make the modern workplace more than just visible—we can make it thrive.

Similar posts