MEETING CULTURE REVEALED

MEETING ANALYTICS FOR LEADERS:

✔️ REDUCE MEETING OVERLOAD

✔️ INCREASE PRODUCTIVITY

✔️ MAKE BETTER DECISIONS

✔️ REVEAL MEETING COSTS

✔️ BENCHMARK TEAMS


Flowtrace creates insights of company calendars and online meetings so you can steer your meeting culture with management metrics. 

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Meeting Analytics - Browser Frame Overview

OVER A MILLION MEETINGS ANALYSED PER MONTH

"Flowtrace is a very good product. We learned our lessons and focus on doing our homework, that is implementing a better meeting culture across the organization. Petri's individual support, diligence and guidance is just amazing!"

"Flowtrace helps us get work done faster, and our teams thrive in a more collaborative way of working."

"With Flowtrace, we gained a deeper understanding of our meeting culture, which we in turn used to train our staff better. It's been an important part of our quest for more deep work, more focus, and less meeting distraction."

“We needed a way to show our senior leadership team that marketing was producing results, and that’s hard when your metrics are scattered. This dashboard saved the day.”

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INTEGRATES WITH TOOLS OF HIGHLY EFFECTIVE TEAMS

We integrate with Microsoft Outlook, Google Calendar, Zoom, Microsoft Teams, and Google Meets.

TIME IS MONEY

Measure the Cost of Your Meetings

We measure your meeting costs by organizer, attending team, and reveal you the cost of being late.

You can save money by cutting meetings with facts.

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Meeting audit with video call facts
CONDUCT A MEETING AUDIT

Calendar Audit In Real Time

Single out costly meetings and conduct thorough review of the meeting start time, participation, and runtime. Provide factual feedback to meeting organizer on how to improve the meeting.

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Meeting Audit and Agenda Rule-1
MEETING COST ESTIMATES

Directly Into Calendar 

Increase the mindfulness of meeting costs. Available for Google Calendar and Microsoft Outlook.

✅ Reduce meetings without lifting a finger

✅ Secure company cost configuration

✅ Easy install across the team for enterprises

CORPORATE CALENDAR IN ONE VIEW

Internal Meeting Free Days?

Open a pivotal view to your corporate calendars to identify the peak meeting times and find out the meetings in need of a review.

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Meeting review and punctuality rating
GAMIFIED MEETING TOOLBOX

Seamless Meeting Reviews

Choose automated, or manual meeting feedback and review workflow via Slack to drive continuous meeting culture improvements.

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IMPROVING MEETING EFFECTIVENESS

Follow Trends Over Time

Is some aspect of your meeting culture slipping?

Maybe it's time to remind the company about the importance of agenda, and meeting invites to improve decision making.

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HOW IT WORKS

One Platform, Endless Impact

Flowtrace connects to the tools you already use:

Connect

Integrate your calendars and video call tools

Understand

Corporate meeting metrics, and visualized trends.

Transform

Tailor the meeting costs and rules to your needs
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FREQUENTLY ASKED QUESTIONS

What is Meeting Analytics?

Meeting analytics is the systematic analysis of meeting data to understand how your organization spends time in meetings, identify inefficiencies, and improve collaboration patterns.

Flowtrace's meeting analytics platform captures meeting frequency, duration, costs, attendance patterns, and engagement metrics across Google Calendar, Outlook, Zoom, and Microsoft Teams to provide actionable insights for leaders and teams.

How does a Meeting Analytics Platform work?

A meeting analytics platform integrates with your existing calendar and video conferencing tools to automatically collect meeting metadata such as duration, participant count, recurring patterns, and cost calculations. Flowtrace's meeting analytics tool processes this data to generate dashboards showing meeting trends, cost analysis, productivity metrics, and team collaboration patterns without accessing sensitive meeting content.

 

What makes a good Meeting Analytics Tool?


The best meeting analytics tools combine comprehensive data collection, intuitive visualizations, and actionable insights. Key features include real-time cost calculations, trend analysis over time, team benchmarking capabilities, integration with popular calendar platforms, privacy-first data handling, and behavioral nudges to improve meeting culture at the point of invitation.

What ROI can I expect from Meeting Analytics?

Organizations typically see ROI within the first quarter through reduced meeting overhead, improved productivity, and better time allocation. Common benefits include 15-25% reduction in unnecessary meetings, 30% improvement in meeting preparation (through agenda requirements), and 2-3 hours per week recovered per employee for focused work time.

Can Meeting Analytics identify meeting overload?

Absolutely. Our meeting analytics dashboard shows individual and team meeting loads, identifies people with back-to-back meeting patterns, and highlights when teams exceed healthy meeting thresholds. You can set custom alerts for meeting overload and track improvement over time as you implement meeting-free zones or policies.

How is Meeting Analytics different from time tracking?

Meeting analytics focus specifically on collaborative time and organizational meeting culture, while time tracking typically monitors individual productivity. Meeting analytics provide insights into team dynamics, meeting costs, and collaboration patterns that help improve organizational effectiveness, whereas time tracking focuses on individual task completion and billable hours.

How do enterprises use Meeting Analytics differently than small companies?

Enterprises typically use meeting analytics for policy compliance, organizational change management, and large-scale culture transformation initiatives. They focus on department-level benchmarking, executive dashboard reporting, and integration with other productivity and HR systems. Small companies often use meeting analytics for immediate cost savings and team optimization.

What's the first step to improve our meeting culture with Analytics?

Start by establishing baseline metrics: current meeting costs, average meeting duration, and time spent in meetings per person per week. Then implement meeting cost visibility through Flowtrace's calendar add-ons to create immediate awareness. Finally, set measurable goals for improvement and track progress through the analytics dashboard.

How long before we see meeting culture improvements?

Most organizations see immediate awareness improvements once meeting costs become visible to organizers. Behavioral changes typically begin within 2-4 weeks, with measurable culture shifts occurring within 2-3 months. Long-term sustainable improvements develop over 6-12 months as new meeting habits become ingrained.

Is my data safe with you?

You data privacy, is our priority. We never store any sensitive information from your collaboration tools and create the insights from metadata of intentional collaboration events to minimize any risk of information leakage.

In all our workings we utilize software industry's best practices and we are open share and discuss any aspect of your security and privacy needs.

You can read more about our commitment to data security from here.

One tool for all your meeting metrics

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