Sales and marketing alignment is a common challenge for high growth companies, when sales and marketing teams aren’t aligned it impacts productivity and impacts competitive advantage.
One way or another, your sales and marketing teams share the same goal of driving revenue, educating clients and improving the overall customer experience, so it is business critical that your teams are aligned.
Arguably, improving sales and marketing team alignment is one of largest opportunities to increase business performance.
It is also arguable, that when sales and marketing teams align, then other teams become better aligned around shared team objectives and goals.
In this article we are going to use the example of a high growth tech company using Hubspot, Slack, Google and Jira as their core communication tools between Sales, Marketing and Product teams.