How analytics will impact the future of work

Flowtrace resources and ideas for team engagement, positive culture in the workplace and company intelligence.

Posts by Ian Spencer:

Improve Sales and Marketing Alignment with Hubspot Analytics

Improve Sales and Marketing Alignment with Hubspot Analytics

Sales and marketing alignment is a common challenge for high growth companies, when sales and marketing teams aren’t aligned it impacts productivity and impacts competitive advantage.

One way or another, your sales and marketing teams share the same goal of driving revenue, educating clients and improving the overall customer experience, so it is business critical that your teams are aligned.

Arguably, improving sales and marketing team alignment is one of largest opportunities to increase business performance.

It is also arguable, that when sales and marketing teams align, then other teams become better aligned around shared team objectives and goals.

In this article we are going to use the example of a high growth tech company using Hubspot, Slack, Google and Jira as their core communication tools between Sales, Marketing and Product teams.

5 Essential Habits of Teamwork and Organizational Productivity

5 Essential Habits of Teamwork and Organizational Productivity

Every business wants to be more productive. Improving organizational productivity and increasing team productivity drives efficiency, and ultimately determines the success of the organization.

In this article we will look at 5 essential habits which are traits of effective teamwork and high levels of organizational productivity.

  1. Deep Work Routine
  2. Productive Meeting Culture
  3. Better Organizational Alignment
  4. Identify and Break Down Information Silos
  5. Strategic Decision Making

recent study by Hubspot revealed that low productivity costs employers around USD 1.8 billion dollars annually.


But this doesn’t really scratch the surface, the actual impact of low productivity becomes much greater when you also combine factors such as poor quality and unproductive meetings, lack of deep work time, poor team communication, slow decision making, information silos and poor cross-functional alignment.


Whether your organization has adopted full remote working or you are implementing a hybrid working strategy, our 5 essential habits of teamwork and organizational productivity will keep your business on track and provide better business outcomes.

Why You Need Decision Intelligence To Improve Hybrid Working

Why You Need Decision Intelligence To Improve Hybrid Working

How do you prevent employee burnout? Improve hybrid team collaboration? Measure and benchmark employee deep work time?

The answer: Decision Intelligence

Over the years, business decision making has evolved into a continuous, comprehensive process, more recently this process is being improved with data-driven technology empowering companies to make faster and more accurate decisions.

In this article we will explore how decision intelligence and team productivity analytics go a long way to keeping your business in check and improving your bottom line.

Since Covid-19 first emerged, organisations have faced a barrage of new challenges. From hybrid workplace transformation to increasing levels of employee disengagement.

This begs the question: Can decision intelligence provide the solution?

Let’s find out...

6 Proven Ways To Improve Team Productivity and Collaboration

6 Proven Ways To Improve Team Productivity and Collaboration

Every day organizations face an increasing number of different challenges, from the 'Digital Future of Work' to ‘The Great Resignation’, from how the ‘Metaverse’ will impact businesses to how to improve ‘Engagement for employees’ and the benefits 'People analytics’ to how to manage 'Workplace culture change' effectively.

Research suggests that these challenges, whether they current or future thinking for your business, aren’t going away anytime soon. With the rise of the borderless economy and the future work, companies need to be more agile than ever before, more employees now desire remote or hybrid workplace opportunities meaning companies need to ensure that teams can work together productively and efficiently from anywhere and at any time.

To encourage collaboration among teams in different locations, organizations need to provide employees with the right tools so they can communicate efficient and collaborate effectively.

5 Strategies To Improve Deep Work Time

5 Strategies To Improve Deep Work Time

Deep Work vs Shallow work, how can you identify symptoms of shallow work and create a deep work routine to increase productivity, let's take look by asking ourselves a few quick questions first...

How many times per day do you check your inbox?

How many pointless meetings have you attended in the last month?

How many chat notifications have you received in the past hour?

How long did it take you to get focused again on important work after a distraction or interruption?

Workplace distractions statistics show that with the rise of digital technology, remote and hybrid working; productivity is suffering and burn out is on the rise.

Research also shows that most employees and teams get their best work done during ‘deep work time’. In this article we will cover 7 common symptoms of shallow work and take an extended view on 5 strategies to improve deep work time:






3 Strategies To Improve Team Efficiency in 2022

3 Strategies To Improve Team Efficiency in 2022

Every day during any given work week, we are continually bombarded with notifications and unproductive interruptions. In this article we will explore how leaders can help to make workplace and team productivity more efficient and effective.

First off, if you’ve never thought “what is the difference between team efficiency and team effectiveness", you’re not alone.

You will find in most organisations across the globe, efficiency and effectiveness are used out of context, with many mangers using one term to explain the other.

However, actually understanding the difference between team efficiency and team effectiveness can help your teams get work done faster.

Peter Drucker, in his book, The Effective Executive, probably gives one the best and clearest explanations between the difference in efficiency and effectiveness

“Efficiency is doing things right, Effectiveness is doing the right thing.”

Flowtrace Announces Launch to Transform Team Collaboration

Flowtrace Announces Launch to Transform Team Collaboration

Flowtrace is the world's first self-service Team Collaboration analytics software tool for high growth tech companies.

Flowtrace  today announces the launch of its new platform to transform Team Collaboration.

Flowtrace works with founders and leadership teams to help organisations transform how work gets done in their companies through improved communication, team collaboration and employee productivity.

Flowtrace offers a ' Freemium Plan' to its platform, the freemium plan which integrates with Slack to measure team collaboration effectiveness is available with a 15 user licence. 

The freemium plan includes Slack channel sentiment analysis, Employee net promoter score (eNPS) surveys and a personalized insights dashboard for every employee.  

Flowtrace is launching paid plans later in 2021 and has announced an ' Early Access Program' for these advanced features, the paid plans start from £43 per month, including a 30 user licence and offer more integration capabilities with communication and collaboration tools like Google Workspace, Jira, GitHub, Trello, Intercom, Hubspot and Salesforce.  

How To Have More Productive Meetings

How To Have More Productive Meetings

“Meetings at our company are so productive, every meeting has an agenda and a clear purpose. I look forward to every company meeting”.

When was the last time you heard that statement? Honestly, I don’t think I ever have.

Poor quality company meetings has been a topic of debate for a long time, but still it seems business has not been able to turn the tide of poor quality company meetings into productive meeting best practices, that become part of company culture and positively drive employee productivity and engagement.

Most organisations rely on meetings as an essential component of coordinating projects, work and teams, but inefficiencies in meeting best practice point towards massively growing sunk costs which now equates to nearly $500 billion globally in relation to the ‘lost productivity cost impact of poor quality meetings”.

“Meetings are a symptom of bad organisation. The fewer meetings the better” (Peter Drucker)

We have all sat through pointless internal meetings (which could have been summarized in a Slack thread or Email).

But meetings needn't be pointless. Successful internal meetings bring everyone together to check-in with one another and communicate challenges, actions and needs.

Download Free Meeting Best Practice Guide

Identify organizational silos impacting your team productivity

Identify organizational silos impacting your team productivity

Despite the emergence of some amazing software products for team collaboration, better team communication, hybrid working and employee productivity, all designed to align employees and employers in more ways than ever before, the threat of organizational silos for business growth is increasing.

Some recent research shows that on average 40 percent of company employees report that they feel siloed because "different departments have their own agendas" (commonly known as The Silo Mentality). 

While organizational silos negatively impact employee communication and team collaboration — both of which are critical success factors for delivering the best customer experiences and ensuring you have the right product/market-fit — the increasing problem is becoming more linked to the impact on revenue growth.

After all, just because you have the best online collaboration tools in place, it doesn’t automatically guarantee your team collaboration effectiveness. If you don’t combine a culture of information transparency with team collaboration software tools and bast practices; the negative impact of organizational silos will quickly become apparent.

How Does Organizational Behavior Impact The Great Resignation?

How Does Organizational Behavior Impact The Great Resignation?

If you are active on social media, you will have seen the term 'The Great Resignation'.

Is it a flash in the pan or should you be concerned by how it will impact you, and your company?

We conducted some analysis within our client network, the results showed "an 89% employee retention rate (based on voluntary turnover) throughout the pandemic, compared to the market average (UK, Europe and US combined) which averages 71%.

The 3rd party external analysis paints a similar picture, and overall impact begins to form when you look closer at organizational behavior, workplace culture and cross-functional alignment.

Our view is that people and organizations who are being impacted by 'The Great Resignation' have a combination of alignment and culture issues, which could, and should have been fixed before the impacts on our working lives created by the pandemic.

If you care about your employees, the environment you create for them to work in and focus on creating and maintaining a positive workplace culture, then you should have nothing to worry.

On the other hand, if you are part of a company which have neglected your organizational culture and cross-functional alignment for too long, you might be facing the cliff of 'employee disengagement' or worse still, your team are already completely disengaged.