Our Methodology

What do we base our metrics on?

In employee systems, there are things we do every day that form patterns of behavior – when we're working, communicating with others, and searching for information. Most data is not useful, but with the right analytics, you can find insights into how your organization actually works. 

Our methodology is based on applying graph theory and statistical mathematics to collaboration data and viewing it through a framework of employee lifetime value.

Get started by assessing your current situation with our three-stage pain pyramid. The final step is a feedback action loop to create your version of a collaborative, transparent workforce.

A quick guide

Artificial Intelligence, Analysis Methods and Theory

Data exhaust is the trail of data left by the activities of users during their online activity.

We use a wide array of metrics and data points to do our analysis of the data exhaust. The main scientific principles to understand how we analyze collaboration and communication are graph theory and statistical analysis. graph is a set of points (we call them vertices or nodes) connected by lines (edges or arcs). We use graphs to visualize the relationships and collaboration topics and the engagement between them.

Social network analysis is the study of interlinked relationships and their meaning in the wider context with the help of graph theory. This process of investigating social structures through the use of networks and their interlinked information reveals hidden patterns in your employees’ collaboration and how work actually gets done.

Flowtrace uses state of the art artificial intelligence (AI) to analyze the meta-information that passes through your collaboration tools. We run sentiment analysis, entity extraction and key phrase extraction (natural language processing, NLP) of the message itself to enrich the the communication reasoning. 

Privacy and Data Gathering

Analyzed data is gathered using passive methods, not to bias the analysis outcomes. An example of Flowtrace data-source is a project management tool's comment fields, and activity feed. This gives us the most complete and natural view of the sharing and communication patterns in a public space. We can use active data gathering surveys to calibrate the results on a client-by-client basis for detailed insights, better accuracy and comparability between teams and organizational structures.

We take employee's right for privacy extremely seriously. Our data gathering is limited to company's public domain, and specifically to information that employee have intentionally made pubilcly available within the company. We don't digest, nor surface information which would not otherwise be available to everyone in the company (e.g. 1-to-1 chat message). Any personalized insights we derive from the data is made only available to the individual themself. Any insights we make available is aggregated either on team, deparmental, or company level.

Any actively gathered survey responses are treated as any other insights and are always aggregated and anonymized to team, departmental, or company level. You should consider Flowtrace serving as a shield of information privacy between the employee and employer.

Our Framework: Employee lifetime value

Employee lifetime value (ELTV) is an estimation of an employee’s value created to an organization. It is a framework that calculates the value of an employee as a function of their

  1. recruitment cost,
  2. onboarding speed,
  3. productivity ceiling, and
  4. retention.

Flowtrace tackles all these issues with real-time metrics and solutions in one platform.

In addition to the improvement in productivity, having a more engaged workforce improves your speed to market, client satisfaction and general employer reputation.


Making even a slight change in the whole ELTV with just 10% faster onboarding, a 10% higher productivity ceiling, and 20% longer retention, ELTV would increase 1.7-fold.

Our Process: The stages of collaboration dysfunction

Our process starts by a general assessment of the level of dysfunction in internal collaboration. We have divided collaboration diagnostics into three phases in our Collaboration Pyramid of Pain depending on the required solution and the maturity of your company.

Collaboration Pyramid Of Pain - Triage, Stabilize and Optimize
Different pain points = different communication patterns = different diagnostics.
1. A triage stage. The team’s interpersonal foundation is cracked, and their objectives or work are no longer relevant or are too vague. Our solution will highlight pressing issues like disengagement, siloed teams, or an excess of admin work. 
2. A stabilisation stage. To stabilize your teams, you need to address any critical issues identified in the triage phase. Then it becomes about mitigation of the critical issues. With more advanced clients, who have a holistic view of their organization, we can plan ahead how to visualize the comms processes, stakeholder mapping, key information routes and sharing patterns.
3. An optimisation stage. After triage and stabilization, the fires are out, but you can still have unclear mission, inconsistent norms, lack of psychological safety, weak identity, unclear roles, and unstable membership. With our platform you can drill down deeper into how information is shared, show how it is flowing between teams, and where you can make the necessary tweaks to remove delays and dead ends.

Especially now when remote working has become an absolute necessity, companies can be anywhere from crisis mode to making adjustments to their employee engagement. The most important thing at first is getting visibility on where you are.

Our process: The Feedback Loop

With better data and better insights, you'll see what the right metrics are for you and what impact your management actions are making in almost real-time.

That creates a positive feedback loop – every time you're measuring and mapping collaboration and then acting on the findings, collaboration improves and you're also getting better data on which to act. 

Feedback Loop - Measure - Review - Implement - Assess the Impact

We provide you the building blocks of a feedback loop:

  • we measure your company's collaboration,
  • you and your team review's the suggested actions,
  • you implement an action, and
  • we analyze the impact for you to review.

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After you request for our free trial, we will contact you with the onboarding material so you can get started in 2 minutes